Jessie Fleming 2025.
’Kingsmeadow is home’.

When we approached Jessie to discuss her upcoming contract extension, her few words were clear, ‘Kingsmeadow is Home’. So naturally, we made it the tag line.

Embracing raw photography, including film & fisheye, we told the honest story of Jessie’s close connection with the fans’ much-loved stadium. This treatment was praised and used as the starting inspiration behind the short form series of The Pride.

For this campaign we delivered a social carousel, a 60” multi platform hero video and supporting imagery. 

Production

Client: Chelsea F.C
Year: 2022

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The Pride: KADEISHA BUCHANAN